The Impactory

Fellow Impactory members,

My name is Irina Aleksandrova, I am a journalist and business consultant turned entrepreneur. Having worked on corporate and standalone ventures across industries and geographies over the past 10+ years – defining visions and strategies for new business ideas and implementing them side by side with my clients, I finally found an idea that would keep me awake at night and decided to make it real.

My venture is about creating success stories. Stories that encourage and inspire underprivileged communities by showing that there is life beyond poverty, by giving them an opportunity to succeed. Or should I say ‘sportunity’?

SPORTUNITY is a global initiative that provides financing and support to children with outstanding athletic talent and no financial means to realize that potential.

We are currently searching the best athletic talent all over the world and building up strategic partnerships that would help us to develop that talent. We are looking forward to finding many friends and supporters who would share the same values and believe that there should be no such thing as social exclusion in sports.

Our website www.sportunity.org was launched last week during the JCI European Conference in Monaco where we were invited to present the project in the capacity of a finalist of the Social Business Plan competition. I invite you to check out our website for more details on what we do. We are on Facebook, too – so please support us with your likes and share us with your friends If you want to get involved even more – there are plenty of opportunities to do that, from helping us on sourcing the talent to leading fundraising efforts for SPORTUNITY in your company or amongst your friends. Feel free to contact me at  or at +352 621 677 100.

Have a great entrepreneurial day – and see you soon at our wonderful Impy.