The Impactory

Date/Time
Date(s) - 30/04/2014
12:15 pm - 2:00 pm

Location
The Impactory

Category(ies)

• Workshop

Client communication – a deep dive – session V Theory U in market segmentation
Wednesday, 30 April 2014, 12:15 – 14:00
With Isabel Page & Lisa Francis-Jennings

Client communication – U in market segmentation will enable you, through the process model of Theory U, to address this challenge. Market segmentations are the techniques used to attract the right customer. While, in theory, there may be ‘ideal’ market segments, every organization engaged in a market must develop different ways of imagining market segments, and create product differentiation strategies to exploit these segments, to gain, at least, a temporary commercial advantage.

Lisa Francis-Jennings, an expert in sales and marketing education, will once again be joining us and sharing invaluable analytic tools to

• reduce risk in making the decision where, when, how, and to whom a product, service, or brand will be marketed;
• increase marketing efficiency by directing effort specifically toward the designated segment effectively and consistent with that segment’s characteristics; and
• find common dimensions that will allow you to view individuals as larger, profitable segments.

We will, of course, develop a personal action plan.

If you have any queries about the session, do contact me at .
Isabel

About Isabel

As a former associate lecturer on human resource management for the Open University Business School UK’s MBA and MSc program, it has been Isabel’s privilege to exchange with many mature students engaged in highly challenging leadership roles for global organisations. This experience, together with her role in executive coaching and organisational development for diverse public and private global organisations such as Fidelity Investments, Spacelabs, Xing, the European Central Bank, the European Investment Bank, the EU Court of Justice and Henri Tudor, has convinced Isabel of the need for deep change in the practice of leadership and management. Introduced to Otto Scharmer’s work at MIT through the director of Centro Ecológico, Akumal during a voluntary consulting partnership in Mexico, Isabel has been engaged since 2010 in virtual learning with Otto through the Presencing Institute and personally in Paris and Boston. She teaches this work to students and professionals in the context of the Social Enterprise Course, part of the Certificate of Sustainability delivered by the University of Luxembourg.

About Lisa Francis-Jennings

Lisa Francis-Jennings holds an MSc in Psychology (HEC and Oxford) and a post-grad certificate in Advanced Management of Strategic Change from the Rotman School of Management. Working for over two decades with a diverse client base in Europe, North America and Asia, Lisa blends a strong academic understanding of Organizational Change theory with on-the-ground experience of key elements and success factors required to manage the human factor in start-ups and during business expansion.
Lisa has a deep understanding of the challenges and issues businesses face today, and blends her skill in adult education and coaching with organizational change theory to identify and address process and skill gaps found in evolving organizations.

Please note that this event is available for Impactory members only.
If you are not a member and interested to attend, please contact us directly:

(if you have any problem in registration, please email at waqas@theimpactory.com)