How to maximise your PR impact with Jim Kent

2 April, 2014 in

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Date(s) - 02/04/2014
12:15 pm - 1:45 pm

The Impactory

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David Beckham

Ask most people what they think PR is and they reply, “it’s your company’s image to the outside world”. They are wrong. Some say, “I don’t need to do any PR, my work speaks for itself”. Wrong again. Proactive manipulation of how you are perceived both professionally and personally is a challenge few consider and even fewer achieve. Are you even sure of how you are perceived by your contacts, clients, friends, employees, suppliers, stakeholders?

In an environment of limited budgets and even less time, all of us need to reach the maximum relevant audience, using channels that work with the right distribution frequency. Too little and our message is lost in the noise. Too much and our audience switches off.

This session will help you answer

· How is your business perceived now?

· What are your PR goals?

· What are your key messages?

· Is the Luxembourg media worth it?

We will also have some Case Examples (Both successes and failures) after all “The only real mistake is the one from which we learn nothing.” – Henry Ford

Speaker Profile

Jim Kent is the Managing Partner of TheINsiders. Luxembourg’s only PR firm focusing on the financial and legal sector.
Based in Luxembourg since 2001, Jim used to be the breakfast radio DJ and MD at Ara City Radio before joining the Luxembourg Law firm DSM as their marketing manager.

“Why be a cog in an engine, when you can put your foot on the accelerator?”

In his spare time, he is the organiser and host of Luxembourg’s only English speaking comedy club nights in Konrad and you can also find him, monthly, behind the piano in the English speaking Church.
You can also find him in 2014 behind the microphone at the “Rose of Tralee”, “50 years of the International School of Luxembourg” and at a range of events aimed at HNWI’s in London, Israel and Cyprus.

The Impactory is the launchpad that many Luxembourg start-ups had been searching for. Let’s hope that the new Luxembourg government follows the initiative by reducing the painful level of bureaucracy on new businesses. I found the Impactory myself after searching for office space for a client.

* Light lunch & soft drinks will be provided in the session.

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