The Impactory

Date/Time
Date(s) - 05/02/2014
12:15 pm - 2:00 pm

Location
The Impactory

Category(ies)

• Workshop

Client communication – a deep dive session 2: moving to cogenerative dialogue

In our first session of Client communication – a deep dive on 7 January, we discussed the hypothesis and evidence that focus groups and market research hold very limited value when it comes to purchasing.  It is widely accepted that markets are now about knowing your clients’ issues, concerns, pain, dreams, desires and vision of the future to build a relationship.  Client loyalty and retention depends to large degree on that relationship and when representing our product or service we are, therefore, the key to a successful relationship.

Our first session was dedicated to our own behaviour in the relationship, and understanding how much of our own inner interference we experience when listening to clients.  Our second session will be dedicated, through Theory U, to understanding how to recognise the level of attention we are giving to our client through words and body language, the level of engagement we are achieving in our conversations, and how to move between those levels.

If you have had a chance to complete the Client analysis sheet from the last session, do bring it along, and if there are any points you would like to raise on this, please feel free. If you have any queries about the session, please mail me at .

About Isabel

As a former associate lecturer on human resource management for the Open University Business School UK’s MBA and MSc program, it has been Isabel’s privilege to exchange with many mature students engaged in highly challenging leadership roles for global organisations. This experience, together with her role in executive coaching and organisational development for diverse public and private global organisations such as Fidelity Investments, Spacelabs, Xing, the European Central Bank, the European Investment Bank, the EU Court of Justice and Henri Tudor, has convinced Isabel of the need for deep change in the practice of leadership and management. Introduced to Otto Scharmer’s work at MIT through the director of Centro Ecológico, Akumal during a voluntary consulting partnership in Mexico, Isabel has been engaged since 2010 in virtual learning with Otto through the Presencing Institute and personally in Paris and Boston. She teaches this work to students and professionals in the context of the Social Enterprise Course, part of the Certificate of Sustainability delivered by the University of Luxembourg.

Please note that this event is available for Impactory members only.

If you are not a member and interested to attend, please contact us directly: marina@theimpactory.com