Great workshop in Inbound marketing or Design Thinking & Service design – you pick the winner
26 June, 2013 in Workshop
Date/Time
Date(s) - 26/06/2013
6:00 pm - 9:00 pm
Location
The Impactory
Category(ies)
We’re very excited to offer a workshop with Sylvain Cottong who has years of experience in these subjects and giving workshops about them. Normally a half-day workshop with him costs far more than the pricing we set jointly with Sylvain.
In the first phase we were handing over the power to you here and use sort of crowdfunding approach. The trend is clear one of the three subjects (Innovation Management) did not generate that much interest. Now we are down to Design Thinking or Inbound Marketing for an evening slot.
Here’s how it works:
- You pick the most interesting workshop(s) and register for that at the bottom of this page.
- We close registration when one of the workshops has 15 registrants (early registration is recommended!) or 21 June, whatever comes first.
- As soon as the crowd has spoken and made the choice, we will confirm which workshop is given. Or maybe we should say workshops. If we get one workshop filled for the morning slot we can run a second in the evening slot, or vice versa.
- We will send you an invoice for the workshop as soon as we know which workshop wins, so please treat your registration as binding.
Now it’s up to you, read the descriptions below and pick the one that wakes your interest.
Design thinking & Service design
What is design thinking ? How is design thinking used today to guide innovation processes in business and in public services as well as social innovation ?
Service design as a discipline is an application of design thinking. The workshop will also explain what service design is, what the tools and methods are and give some real world examples. The workshop will also address the related concepts of service innovation, service-dominant logic in marketing as well as “experience is the new product”.
Inbound marketing
What is the difference between outbound marketing and inbound marketing and why is the latter so important nowadays ? What are the constituents of an inbound marketing strategy (Content, Social Media, SEO) ? How to organize your inbound marketing activities so that you can handle them ? Which tools to use ? What is the relation of inbound marketing and new trends like marketing automation ?
The workshop will give an overview of the concepts of inbound marketing and shows some real world examples.
About Sylvain
Throughout his career, Sylvain, who is economist by education, has worked at the crossroads of economics, society, culture & technology. As an early Internet evangelist, he has been advising governments & companies on strategies for the networked society.
After having spent some time in the User Experience Design community, he then started to be involved and interested in strategic planning, innovation management, service design & design thinking, social & public sector innovation, social technologies, intellectual capital and the future of work. He’s an occasional speaker at international conferences on these subjects.
Sylvain (http://about.me/sylvaincottong) currently lives and works in Luxembourg (www.strategybuilders.eu & www.projetspublics.lu).
You find him on Linkedin http://www.linkedin.com/in/sylvaincottong and on Twitter as http://twitter.com/sly
He is also a member of the Internet of Things Council (http://www.theinternetofthings.eu/), the New Club of Paris (http://www.new-club-of-paris.org/) and vice-president of LuxIC (www.luxic.lu), the Luxembourg Society for Intellectual Capital.
Members entrance fee: 55 EUR
Bookings
Bookings are closed for this event.
OPEN
9-18 WORKDAYS