The Impactory

Date/Time
Date(s) - 12/11/2013
2:30 pm - 5:30 pm

Location
The Impactory

Category(ies)

• Workshop

Inbound marketing

What is the difference between outbound marketing and inbound marketing and why is the latter so important nowadays ? What are the constituents of an inbound marketing strategy (Content, Social Media, SEO) ? How to organize your inbound marketing activities so that you can handle them ? Which tools to use ? What is the relation of inbound marketing and new trends like marketing automation ?

The workshop will give an overview of the concepts of inbound marketing and shows some real world examples

About Sylvain

Throughout his career, Sylvain, who is economist by education, has worked at the crossroads of economics, society, culture & technology. As an early Internet evangelist, he has been advising governments & companies on strategies for the networked society.

After having spent some time in the User Experience Design community, he then started to be involved and interested in strategic planning, innovation management, service design & design thinking, social & public sector innovation, social technologies, intellectual capital and the future of work. He’s an occasional speaker at international conferences on these subjects.

Sylvain (http://about.me/sylvaincottong) currently lives and works in Luxembourg (www.strategybuilders.eu & www.projetspublics.lu).

You find him on Linkedin http://www.linkedin.com/in/sylvaincottong and on Twitter as http://twitter.com/sly

He is also a member of the Internet of Things Council (http://www.theinternetofthings.eu/), the New Club of Paris (http://www.new-club-of-paris.org/) and vice-president of LuxIC (www.luxic.lu), the Luxembourg Society for Intellectual Capital.